This project was shaped around this question: “How can design and branding, in relation to the emerging technologies, shape new personal or collective experiences in the near future?”

Within this context, “Be There” is a speculative brand design project that that looks at how people might access live entertainment events in a new way. It’s an online platform aiming to make access less restricted by location, cost, and ticket availability by imagining a system where event venues could be physically modelled and their live atmosphere could also be reconstructed in VR, which allows remote audiences to experience events with a strong sense of presence.