How can design and branding, in relation to emerging technologies, shape new personal/ collective identities and experiences in the near future?

Within this context, V–Go is a speculative brand design project that explores how access to live cultural and entertainment events can evolve in the near future and began with this question: “Why is participation in concerts, theatre, and sports still limited by geography, cost, and physical mobility?”

The project imagines a system where venues could be physically modeled and atmospherically reconstructed in VR at the time events are held, allowing remote audiences to experience events with a strong sense of presence rather than passive viewing.